©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Late in the year we are inundated with holiday advertising and with Christian nativity plays in celebration of Christmas. The three ever-present wise men visited baby Jesus bearing gifts, so it seems like a good time to talk about three game-changing developments in the media and marketing worlds that also bear gifts.
Each development on its own is having a significant impact on media and marketing, but when all three are combined and interconnected they make for a transformation.
Let’s Get Down to Social Business
I have posted commentaries about the social Web for the past 18 months. In that time, social has moved from being dismissed as a consumer fad to being accepted as a mainstream form of communication without a place in business or b2b marketing, to a development with profound social and business implications.