Global Ad Agencies Upbeat About Future

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/3/11

Things are looking up in the advertising world — at least for independent, mid-sized advertising and integrated marketing agencies. That’s according to a survey of ICOM’s global network of independent agencies, with answers from agencies spread across more than 28 countries around the world.

Agencies in 24 of the 28 countries reported that their business outlook for 2011 was “better,” while three reported “the same” and just one said “worse.” (This last was in Spain, where there is growing concern about government insolvency along the lines of Greece, Portugal and Ireland.)

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