Mobile Execs Predict Big Year For Android, Mobile Advertising

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/3/11

What will be the top mobile story of the year in 2011? Google and the continued expansion of its Android operating system, according to an annual survey of industry executives and analysts conducted by mobile research firm Chetan Sharma Consulting.

The sample of 225 mobile “movers and shakers” asked to predict this year’s trends was made up one-third by CXO-level company officers, 23% directors, 20% managers, and 12% each, company vice presidents and industry analysts.

In addition to Android, other major stories in 2011 are expected to center on 4G deployment and marketing battles over competing next-generation networks, the continued growth of mobile data worldwide, Apple tablets and the iPhone, security and privacy, and the Facebook mobile platform.

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