©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Ad Age, 1/3/11
Once-Wonky Consumer Electronics Show Draws Advertisers Scouting for Next Big Thing
The slow collision and then merger of media and tech has been underway for more than a decade, and it’s playing out again at the Consumer Electronics Show, which has become a required stop for media, agencies and, increasingly, brands.
For tech brands such as Intel, Microsoft, Sony and Samsung, this is the Super Bowl, but non-tech marketers are playing too, in part because, well, there really is no such thing as a non-tech brand.