©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Social Media B2B, 1/5/11
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. We will review this list on a monthly basis to see how it changes. This is not just a ranking based on number of followers or other single criteria, but a series of measures, which also include using outside measure tools. The list of potential companies are ranked by each of the factors listed below, which are then combined to create a total score.