IDG TechNetwork to Launch First Private Ad Exchange for Technology Vertical

Extends Category Expertise to Build Tech Media Exchange

NEW YORK–(BUSINESS WIRE)–IDG TechNetwork (www.idgtechnetwork.com), the leading technology ad network, will launch the industry’s first private ad exchange focused on the technology vertical. Tech Media Exchange (TMX), www.techmediaexchange.com, will enable marketers to reach a large premium technology audience in a real-time bidding environment featuring advanced data targeting capabilities. The exchange will launch in beta next month with more than 500 select web sites and will be accessible by select demand-side platforms (DSPs) and agency trading desks on an invitation-only basis.
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