©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The U.S. search market enjoyed a period of strong growth during the final three months of 2010, as indicated by reports from two major search management platform providers. Efficient Frontier and SearchIgnite detailed strong increases in advertiser investment versus the fourth quarter of 2009, with Efficient Frontier customers upping their spend by 23 percent and SearchIgnite customers goosing theirs by an even more substantial 35.5 percent.
That growth implies a return to health for the sector following the challenging economic climate of 2009, when spending growth was anemic. This time last year, Efficient Frontier reported clients increased their Q4 2009 spend by just 6 percent, while spending by SearchIgnite customers grew a mere 0.1 percent.