AdMob Mobile Network Gets 2 Billion Pings Daily

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/6/11

Mobile ad network AdMob receives more than 2 billion ad requests per day — more than quadrupling during the past 12 months, according to Google. The stats released Thursday suggest that more than 100 million unique Android and iOS devices requested an ad each month, nearly doubling during the past six.

Growth continues to accelerate in the U.S., but nine countries generated more than a billion monthly ad requests in December 2010, up from just one country a year ago. The strongest region in monthly ad requests during the past year came from Asia with 564%; Western Europe, 471%; and Oceania, 363%.

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