©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
This year, brands and media dominated the stage at the biggest show in Vegas.
I’ve attended CES for 10 years as a digital media seller. While it’s always been invaluable for developing relationships, the role of technology in marketing and media has been largely peripheral as a topic.
This year, though, brand and media technology took center stage. This is an important change for our business. Technology changes how consumers experience our brands, and we need conferences like CES to put this emerging dynamic on display.
Moderator Michael Kassan (Media Link) opened the “Entertainment Matters” panel with the observation that there were many more marketers in the audience than usual. Sir Martin Sorrell, CEO of WPP Group responded, “Are you suggesting CES is a technological Cannes?” Sorrell went on to state that technology companies are media owners themselves, prompting Coca-Cola CMO Joe Tripodi to refer to his brand as a network that reaches millions of people per day.