How and When to Use Content in the B2B Sales Process

Marketing Sherpa, 1/19/11

The buying process is unique to each company offering products and services, and the content is unique as well. But, there are common overarching themes that apply to every business.

We have a breakout panel at next week’s Email Summit 2011 in Las Vegas titled, “How to Develop Content for Specific Buying Stages.” For both Summit attendees and readers who can’t make it to the conference, here is insight from three of the panelists.

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