How to Calculate the ROI from Social Media Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Institute, 1/13/11

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean.

Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a condition called Frugalnomics.

To deliver social media ROI measurement results for your company, you first need to answer two key questions:

What investments are required?
How much effort is needed to deliver specific results?
Here are some practical solutions that will help you effectively measure social media ROI.

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