©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Institute, 1/13/11
Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean.
Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a condition called Frugalnomics.
To deliver social media ROI measurement results for your company, you first need to answer two key questions:
What investments are required?
How much effort is needed to deliver specific results?
Here are some practical solutions that will help you effectively measure social media ROI.