IDC's Worldwide Quarterly Media Tablet and eReader Tracker Makes Its Debut, Projects Nearly 17 Million Media Tablets Shipped Worldwide in 2010

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Press Release, 1/18/11

The worldwide media tablet market grew 45.1% in the third quarter of 2010 (3Q10), driven almost exclusively by global demand for Apple’s groundbreaking iPad. According to the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker, vendors shipped 4.8 million units globally in 3Q10, compared to 3.3 million units in the second quarter of 2010 and Apple’s iPad represented nearly 90% of the media tablets shipped worldwide in 3Q10.

The growing popularity of tablet devices among consumers worldwide is evidenced not only by adoption of media tablets, but also of ereaders. The third quarter of 2010 saw global ereader shipments increase to 2.7 million units representing 40% growth over 2Q10, with the U.S. representing nearly three-quarters of the worldwide ereader market.

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