IDG TechNetwork to Launch First Private Ad Exchange for Technology Vertical

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Business Wire, 1/12/11

IDG TechNetwork (www.idgtechnetwork.com), the leading technology ad network, will launch the industry’s first private ad exchange focused on the technology vertical. Tech Media Exchange (TMX), www.techmediaexchange.com, will enable marketers to reach a large premium technology audience in a real-time bidding environment featuring advanced data targeting capabilities. The exchange will launch in beta next month with more than 500 select web sites and will be accessible by select demand-side platforms (DSPs) and agency trading desks on an invitation-only basis.

“A private ad exchange is a natural extension to the IDG TechNetwork and the millions of enterprise buyers, tech enthusiasts, gamers, and entertainment fans it represents”
.“A private ad exchange is a natural extension to the IDG TechNetwork and the millions of enterprise buyers, tech enthusiasts, gamers, and entertainment fans it represents,” said Peter Longo, CEO of the New York City-based IDG TechNetwork. “Curated with the same high-quality standards as the IDG TechNetwork, TMX will aggregate these audiences into a biddable environment for marketers while providing our publishers the greatest monetization and control for their inventory,” Longo said.

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