Macworld 2011 Survey Shows that Attendees are Ready to Shop and that Email, Music and News Apps Dominate

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG World Expo news release, 1/13/11

IDG World Expo, owner of Macworld 2011, today released the results of a new survey of more than 3,400 people pre-registered to attend Macworld 2011.

The survey found that an overwhelming majority (76.2%) of registered attendees plan to purchase products for their Apple devices—including the iPhone, iPod touch and iPad—on the show floor. Most of the respondents (88.6%) are interested in accessories for their device(s), 73.2 percent are in the market for hardware and gadgets, and nearly 65 percent are looking for new software. Many of these shoppers are also planning to spend upwards of $150 on their purchases (36.8%).

To meet a clear demand for opportunities to purchase products on the show floor, Macworld 2011 has worked closely with exhibitors to offer special discounts on the hottest new products. To date, more than 18 companies—including Apparent Software, Blue Microphones, IK Multimedia, Kanex, LensPen, LogicKeyboard, RAGE Software, Sonoma Wire Works, ThinkOptics and TruePower—are signed on to offer product specials and discounts to attendees.

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