Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/18/11

Online media buyers expect their budgets to expand 11% during 2011, according to a survey conducted by the equities research team at Deutsche Bank. The survey, which was conducted recently among 31 media buyers representing more than $5 billion in annual online ad spending, indicated that budgets should continue to expand at “double digits over the foreseeable future” for both paid search and display ads, and that other emerging digital media platforms such as mobile, social and group buying communities should also “ramp nicely” supporting the overall growth of digital media advertising budgets.

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