Media Executive Joins PCWorld | Macworld as Senior Vice President/GM

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Business Wire, 1/13/11

Mark Goodrich to lead digital media business and technology at leading technology media brands

Former Thomson Reuters executive Mark Goodrich has joined PCWorld | Macworld as senior vice president/general manager, Digital Media. He is responsible for strategic planning and management of business, product, and audience development as well as e-commerce, online design, and technology efforts. Goodrich reports to Mike Kisseberth, president & CEO, PCWorld | Macworld.

For 18 years, Goodrich has worked for four major media companies in New York City. Before PCWorld | Macworld , at Thomson Reuters, he served as vice president, Product Development and Strategy, Reuters Media. During his four-year tenure, he led strategic product, marketing, sales and audience development for Reuters consumer media business in the Americas. Goodrich also launched the redesigned and repositioned business/finance website that has averaged more than 20 million unique visitors a month. He developed multimedia marketing packages for clients that included print, web, mobile, event, and iPad components.

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