©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Microsoft is using Sunday’s high-profile telecast of the Golden Globe Awards to introduce a new corporate tagline and a strategy that more keenly hones the idea that the company’s products help people achieve their dreams.
“Microsoft is investing in the Golden Globe ads to reach a broad and engaged audience,” Kim Stocks, director of corporate communications for Microsoft, tells Marketing Daily. “As the company continues to increase our consumer portfolio, we’re looking for ways to showcase our brands. Those are the two spots. As part of our strategy, the Microsoft brand is about helping people achieve their ambitions with the help of our products.”