Microsoft Seeks to Strengthen Agency Ties

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 1/12/11

At once a marketing platform, a key seller of media, and a top online advertiser in its own right, Microsoft has a unique – and uniquely vexed – relationship to digital agencies. It makes near constant tweaks to its sales structure and ad offerings to boost its appeal to fickle ad buyers and creatives.

The fine-tuning continues this month with several developments that will impact agencies:

Microsoft Meets Publicis at CES

It’s now been over a year since Microsoft sold Razorfish to Publicis. As a condition of the sale, Publicis pledged to spend as much as $2 billion on Microsoft media over five years. Some reports have suggested it’s behind on that goal.

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