©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Tenfold increase by 2015
Hit games offered free with ad support, and the rise of platforms like the iAd, are helping boost spending on mobile game advertisements around the world as mobile becomes a key channel for casual gaming.
According to Juniper Research, marketers spent $87 million worldwide advertising on mobile games last year. By 2015, the amount will be 10 times greater, at nearly $900 million.