©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
A rare comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.
Born as a way to respond to crises and manage brand reputation, social media monitoring, or brand monitoring — which ties into social media measurement and analysis — is finally maturing into a business process that helps the bottom line.