Virtual events at 'tipping point' of acceptance

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 1/17/11

Virtual events in all their shapes and forms may be reaching critical mass as a mainstream marketing channel. Marketers, well aware of the possibilities of webinars, virtual trade shows, video conferences and virtual training events, are planning to use them increasingly in 2011 to augment other channels, both external and internal.

These were among the key findings of “State of Virtual Events,” a study jointly sponsored and conducted by BtoB and virtual events provider UBM Studios, a United Business Media company. The study tracked the use of a variety of virtual events—including almost any communications or marketing interaction over the Internet involving audio and/or video.

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