Crain’s BtoB and IDG Announce Second Annual Social Media Marketing Awards Program

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BtoB and IDG–two leading publishers serving marketers, agencies, technology companies, and consumers—are seeking nominations for superior social media marketing programs in seven categories.

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

NEW YORK & FRAMINGHAM, Mass.–Entries from marketers and agencies are due by February 18 at www.btobonline.com/socialawards. IDG Strategic Marketing Services (SMS) is the lead sponsor for the second consecutive year.

“We’ve moved rapidly from a trial phase to innovative programs built around the social web”

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Viral Video, Best Corporate Blog, Best Closed Community, and Best Social Media Integrated Campaign (across more than one social channel). The entry fee is either $40 or $50 depending on the number of submissions.

“Social networks and marketing within them has grown rapidly in the past year and we expect to see very creative marketing campaigns,”

BtoB editors will select a winner and runner-up from each category that will be identified in the April 4 issue of BtoB and at www.btobonline.com. The editors will also nominate their favorite entries for People’s Choice awards and online voters will select a top tech and non-tech program. People’s Choice public voting will run from April 4 to April 15.

All winners, runners-ups, and People’s Choice finalists will be honored at an awards breakfast in New York City on May 24.

“Social networks and marketing within them has grown rapidly in the past year and we expect to see very creative marketing campaigns,” said Bob Felsenthal, publisher, Crain’s BtoB and Media Business. “Our first social awards program in 2010 attracted almost 170 submissions.”

IDG SMS has been helping tech marketers analyze the social web and introduce marketing programs for the past two years. “We’ve moved rapidly from a trial phase to innovative programs built around the social web,” explained Matthew Yorke, president, IDG Strategic Marketing Services and IDG Global Solutions. “The reader engagement and metrics for these campaigns are setting a new standard for digital marketing.”

 

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