©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
In response to accusations that its search results are increasingly being filled with low-quality results—much of it from so-called “content farms”—Google (NSDQ: GOOG) says it is working to improve the quality of the pages it highlights on its search engine. “We hear the feedback from the web loud and clear: People are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content,” Google’s Matt Cutts says in a blog post. He adds that the company has “new efforts underway to continue to improve our search quality.”
Cutts does not specify what those will be but any move by Google that could give less prominence to results from sites like the Yahoo (NSDQ: YHOO) Contributor Network or Demand Media would be a major blow to those companies’ business models, which in large part depend on being ranked highly on the search engine. The timing of the announcement could not be worse for Demand Media, which is expected to go public next week.