©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The mobile video audience may still be small, but that doesn’t mean advertising in the emerging category isn’t gaining ground. More than 200 Fortune 500 brands including Dell, Toyota and Kraft in 2010 ran mobile video campaigns, up from just 25 a year ago. In the fourth quarter alone, 70 major brands ran mobile video ads, according to a new report from mobile ad network Rhythm NewMedia.
Overall, Rhythm served 535 million average monthly content views through its network in the quarter, up 26% from the third quarter.