comScore: Web and Mobile Email Headed In Different Directions

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/20/11

Mobile email use is on the rise even as Web-based email use continues to decline, according to new data from comScore. The Web measurement firm found that traffic to Web-based email sites dropped 6% to 153 million in November 2010 compared to a year ago, while the number of people accessing email via mobile devices increased 36% to 70 million.

“From PCs to mobile devices, whether its email, social media, IM or texting, consumers have many ways to communicate and can do so at any time and in any place,” said Mark Donovan, senior vice president of mobile at comScore, in a statement. “The decline in Web-based email is a byproduct of these shifting dynamics and the increasing availability of on-demand communication options.”

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