Forrester: 2011 Mobile Trends

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/25/11

Forrester has issued its annual report outlining top mobile trends for the upcoming year. The research firm gave itself a “B+” for its 2010 predictions, but said it expected mobile strategy professionals would spend more last year. Among other things, it says it correctly predicted Android would emerge as a rival to other platforms, social and mobile would expand their “love affair,” and app stores would flourish but not replicate Apple’s success. (I didn’t come across “Angry Birds” on that list.)

So what’s the outlook for 2011? Here are some of Forrester’s key trends for this year:

Read More

Want to partner with IDG?

Click here to get started