©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
According to the Ad-ology 2011 Small Business Marketing Forecast, small business owners are increasingly optimistic overall, and 46% plan increased marketing spending in 2011, up from 29% who planned increases in 2010. Email marketing and company websites continue to be the most popular online marketing methods, but 45% plan to do more with online video and 35% said the same for mobile advertising.
Interest in using Facebook, Twitter and other social networks for business is up considerably over last year. While generating leads continues to be the top perceived benefit of social media, more businesses recognize the value of social media for improving the customer experience.