Twitter Tests Self-Serve Ad Platform

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/25/11

Twitter has begun testing a self-serve ad platform with advertisers and agencies it plans to roll out in the first half of this year, and MediaPost got a glimpse.

Clix Marketing Founder David Szetela began supporting a handful of clients this week. Among them, Guy Kawasaki, who signed on to promote his forthcoming book: Enchantment: The Art of Changing Hearts, Minds, and Actions.

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