Social Network Users Are Satisfied with Privacy Options

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer, 1/26/11

78% of users think privacy settings keep them safe

Facebook is as well known for its privacy flubs as for its massive user base, and it’s not the only social media site with this problem. But research suggests that users may be OK with how privacy works on social networks and feel comfortable dealing with the problem themselves, by using the sites’ privacy settings.

Harris Interactive found in a December 2010 survey of US social media users that nearly four in five (78%) believed they could prevent “potentially negative experiences” dealing with social media activity by using their privacy settings. Younger respondents were somewhat more likely to feel empowered by privacy options, but a majority of respondents in all age groups agreed.

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