©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities, according to a new report from ratings and reviews provider Bazaarvoice and the CMO Club.
In 2011, meanwhile, 93% of CMOs plan to use some form of user-generated content to inform product and service decisions. “There is a tremendous change occurring in marketing today,” said Erin Mulligan Nelson, CMO of Bazaarvoice. “CMOs have moved beyond fear and skepticism to embrace social media.”