Content Marketing Inst., 1/31/11
Every year, the web becomes more multilingual.
From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use skyrocketed by 2,064 percent by Arabic-speaking individuals. As a comparison, web use increased by 204 percent among English-speaking people.
In the near future, Chinese will supplant English as the top language of the Web. As a result of this trend, businesses realize their success on the Web will depend on creating foreign-language Internet marketing strategies.