ANA, MMA: 88% Plan To Use Mobile This Year

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/31/11

If you were looking for proof that mobile is the channel du jour, look no further. According to a survey from the Association of National Advertisers and the Mobile Marketing Association, 88% of client-side marketers say they’ll utilize mobile marketing in 2011.

Moreover, a full three-quarters of those marketers said they’ll increase their spending (by an average of 59%) in the coming year. Of the 97 qualified respondents surveyed between September and October 2010, 62% said they had already used some form of mobile marketing, while another 26% said they planned to begin doing so this year.

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