Fast-Growing Companies Use Social Media More (But 'More' Is As Little As Just One Tweet)

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/28/11

America’s fastest-growing companies are significantly more likely to use social media than their larger, established peers, according to two studies by the UMass Dartmouth’s Center for Marketing Research.

The UMass Dartmouth center conducted longitudinal surveys of the Inc. 500, which lists the fastest-growing companies in the U.S., and the Fortune 500, listing the largest companies, to determine how many have adopted different types of social media. According to the UMass Dartmouth comparisons, 71% of the fast-growing companies on the Inc. 500 list said they have Facebook pages, while 59% use Twitter, 50% maintain a corporate blog, and 33% use bulletin boards.

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