How Much Is One Googler and Facebooker Worth

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 1/31/11

Driving tons of traffic and making sure it converts into clicks are what metrics marketers and Web publishers consider when it comes to generating revenue. Numbers out Monday from Chitika shed some light on the subject. As it become increasingly difficult to determine the worth of consumers, marketers must trust the numbers generated by analysis to more efficiently budget and drive campaigns.

Looking at a sample of nearly 70 million impressions across the Chitika ad network, the company found that compared with Facebook, Google does a “much better job” of driving traffic and making sure it converts. Also, Google sends about 89 times the raw traffic, and to Chitika, it becomes obvious that a Web publisher’s most important goal should become maximizing traffic from search.

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