©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Inst., 2/1/11
When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.
I like to think about content marketing as an iterative process that I call Connection Cycle Marketing.
It all starts with great content, but there are a lot of other steps you need to take.