Sir Martin Sorrell's Ten Priorities for Media, Agencies and Advertisers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Jack Myers. 2/1/11

While he says the shift to mobility is the media and advertising industry’s most disruptive influence, and that “advertising addressability changes the nature of what we do,” WPP Chairman Sir Martin Sorrell has outlined ten issues that are having the greatest impact on business globally and that require the attention not only of his organization but also require the focus of clients and media companies. As the world’s largest advertising agency and consumer insights organization with operations in 107 countries, Sir Martin’s priorities are worthy of attention.

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