Search Marketing: How to avoid and remove Google penalties

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa, 2/3/11

SUMMARY: Everyone has heard of it and everyone dreads it — a Google penalty. Honest marketers can be caught off guard when their search results disappear and traffic plummets, but there are ways to avoid penalties and ways to fix them.

Find out how to discover if you’ve been penalized, why a “Google penalty” might not be a penalty at all, and what to do if you have one on your hands. Includes links to additional resources and advice from a leading SEO expert.

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