©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Most companies rely on search alerts
Keeping tabs on buzz about your brand is vital. Even if a company is less involved directly in social media, its customers almost definitely are, and their conversations can end up a big story.
According to a survey of business technology professionals by InformationWeek Analytics, most companies are relying on relatively low-tech solutions to the social media monitoring problem.
A majority of companies were using tools like Google Alerts to monitor discussions of the firm and its competition across social media sites. Outsourcing the task or using a dedicated application for the purpose was relatively uncommon.