©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Social Media B2B, 2/7/11
CC Chapman, founder of Digital Dads, and Ann Handley, Chief Content Officer of MarketingProfs, wrote the book Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More that Engage Customers and Ignite Your Business, to help marketers understand the importance of developing compelling content to market their businesses. They provide 11 rules to follow in creating content, and they remind skeptical B2B marketers that these rules apply to them too. Even though everything else in the book is appropriate for B2B marketers, there is a whole chapter dedicated solely to B2B companies. For those keeping track, it is Chapter 10.
In the following interview, they talked about several of their favorite rules, as well as examples of organizations that understand and follow the rules.