Omnicom buys community builder Communispace

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Research, 2/7/11

US— Omnicom’s Diversified Agency Services (DAS) division has acquired online community builder Communispace for an undisclosed amount – making it the firm’s second MR-related purchase in the space of a week.

Reports that Communispace was looking for a buyer first surfaced in mid-December, and Omnicom was named as a potential suitor alongside various venture capitalists, tech firms and marketing agency holding companies.

Communispace boss Diane Hessan (pictured) dismissed the reports at the time, and a $100m valuation, as “rumours”.

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