With new executive, Google steps up mobile ad efforts

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Reuters, 2/7/11

Google Inc is reaching out to some of its top advertising customers to promote its mobile marketing services, as the Internet giant moves to expand its advertising business from computer screens to smartphones.

The effort is being overseen by Karim Temsamani, Google’s first-ever head of mobile advertising, who quietly began the job in October.

“I don’t see any reason why mobile advertising won’t be relevant to every single advertiser,” Temsamani said in an interview with Reuters on Friday, the first time that Google introduced Temsamani in his new role.

Google will hold an event with advertising clients in New York this week to showcase ways in which they can extend marketing campaigns with mobile-specific features such as click-to-call ads, and how marketers can track the effectiveness of mobile campaigns.

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