Email Marketing & QR Codes: 5 Ways To Use Them Together

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 2/8/11

If the UPC code was the salient product symbol icon of the last century, the QR code will surely represent the 21st century. This two-dimensional matrix barcode is universally readable by camera or scanner-equipped mobile devices, and is becoming so prominent it is featured on everything from magazine pages to billboards.

With the increasing popularity of mobile web access, QR codes are becoming an integral component to any successful email marketing strategy. Here are five ways to apply the synergy between email and QR codes to your brand’s benefit.

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