Games are for business professionals



IDG Connect

IDG Connect reports on the importance of games in a B2B marketing portfolio and the types of games buyers prefer. Many marketers view games as only those played for entertainment and sold to consumers. IDG Connect says B2B games are the next major wave of content formats. Read the key research findings and recommendations before you venture off into the games space. Download this free brief now and avoid some of the common mistakes in game creation.

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