Digital Is Now Outgrowing The Fast-Growers At Publicis

paidcontent, 2/10/11

All the main ad companies regard digital and emerging markets as their two big growth pillars. But, as slides in Razorfish owner Publicis’ 2010 annual report show, it’s really only digital that’s taking a bigger and bigger place in the company’s overall mix…

Having grown digital to 28 percent of its revenue in 2010, Publicis, led by Maurice Levy, is now targeting 35 percent by 2014. Slides cryptically say there is “more to come”, with an initiative planned for launch on February 21.

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