Social-Media Skills Top List of Marketers' Digital Priorities

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Survey: Brands Plan to Invest in Corporate Sites, Facebook, Twitter

Ad Age, 2/10/11

Marketers are looking to add workers with social-media savvy more than any other type of digital-marketing expert this year, according to a new study from the Society of Digital Agencies.

Nearly one-third of marketers surveyed by the group are looking to hire people this year with social-media skills, with research and strategic planning coming in as the second-most sought after skill set.

The study also found that 80% of marketers surveyed planned to increase the volume of digital projects this year. However, digital spending still only accounts for a fraction of the overall budget. The majority of respondents still spend less than 30% of their marketing budgets on digital.

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