Mobile Ends Era Of Male-Dominated Gaming

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 2/22/11

Popular smartphones, like the iPhone and Android devices, are turning gaming from a male-dominated stronghold into a mass-market form of entertainment, according to a new study. Perhaps nothing illustrates that more than runaway popularity of “Angry Birds.”

In addition, new findings from mobile app advertising and analytics firm Flurry show that people playing games on mobile devices are more likely to be younger and female and more affluent and educated than the average American.

The average age of the mobile gamer is 28 compared to 34 for their traditional counterparts, and 53% are female versus only 40% of gamers on game systems like the Nintendo Wii or Sony PlayStation. (Console game sales slipped 5% last year from 2009.)

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