Article marketing: is it worth the effort?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Econsulltancy, 2/23/11

Increasingly the content marketing is growing from a glint in the copywriter’s eye to a fully fledged marketing beast, rampaging through budgets and upsetting marketing manager’s neatly planned timetables (We even run a course about it).

Someone, somewhere finally figured out that if you have a lot of compelling content, then you’ll get more readers hanging out on your site. Of course, the trick lies in making people aware of all that fantastic content in the first place.

It’s fair to say that users are often creatures of habit, visiting the same blogs and sites on a daily basis, so while link building and guest blogging have major parts to play in a detailed content strategy, occasionally the only way to get in front of those cloistered users is to market articles directly to sites they are already visiting.

It’s an age-old strategy that any budding copywriter will recognise, but increasingly businesses are turning to article marketing sites, directly submitting content in the hope of finding new audiences.

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