Brands that have mastered content marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Imedia connection, 2/23/11

The famous screenwriter William Goldman once said that “the easiest thing to do on earth is not write.” Let’s borrow that for a moment — and apply it to content marketing.

By now, no doubt, content marketing has reached a tipping point within the marketer’s toolkit. In fact, in a study conducted last year, nine out of 10 marketers are utilizing some kind of content marketing in their overall strategy. And, more than half planned to increase spending for content-related marketing over the next 12 months. It seems “content” is the music that everybody’s dancing to these days.

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