©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Rule #1 for any social media initiative is: Be a good listener. These days, probably no one is listening as intently as Dell. The computer giant has been slowly improving its listening abilities, and late last year formally opened its Social Media Listening Command Center at Dell headquarters outside of Austin, Texas.
The listening room is just one of many social-media marketing strategies that Dell is using. The company has numerous Twitter accounts that broadcast special prices; a series of Facebook pages with user-generated content promoting its products; and formal ways to incorporate customer-based suggestions into the next round of product features.