©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Everybody, especially commentators and journalists, loves to talk about defining moments. That is the reason there has been so many column inches dedicated to predicting, or dismissing “the year of the mobile”.
Everyone can see the potential for mobile devices to change the way we consume and engage digitally and they are all hoping for, and expecting, a single event that marks the beginning of mass mobile adoption from a marketing stand point.
The reality however, is this event is never going to occur. The year of the mobile will probably never happen as there is no single event which is going to change the way we use and consume information and advertising on mobile devices.
What will happen is a natural evolution of mobile devices, platforms, and user attitudes that will evolve mobile internet into a channel with mass usage allowing for marketers to engage with customers more.